According to UnivDatos, expanding construction projects, booming furniture and bedding demand, growing automotive production, rising need for energy-efficient insulation, increasing footwear manufacturing, expansion of the electronics and appliances sector, and supportive government industrial policies drive the Southeast Asia Polyurethane market. As per their “Southeast Asia Polyurethane Market” report, the market was valued at USD 3,727.52 Million in 2024, growing at a CAGR of about 5.07% during the forecast period from 2025 to 2033 to reach USD Million by 2033.

The polyurethane market in Southeast Asia is experiencing a major change, which is driven by the sustainability agenda, high-speed industrialization, and urbanization. Polyurethane is an artificial resin characterized by its durability, plasticity, and thermal insulation properties. Its lightweight structure and chemical resistance have made it find wide application in furniture, construction, automotive, and footwear at the core of smarter, greener, and more efficient city infrastructures. The booming construction, automotive, and consumer goods industries are contributing to the region's consistent growth, and governments are encouraging industries to utilize low-carbon materials and leverage local production capacity.

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Investment and Expansion: Making Regional Footprints

The recent years have witnessed a rapid growth in the number of plant investments and capacity upgrades across ASEAN. It has established countries such as Thailand and Vietnam as manufacturing centers, where both foreign and domestic investment is present in polyurethane production and downstream use. Furthermore, major manufacturers are also establishing integrated PU system houses, where formulation, testing, and application are all under one roof, enabling them to serve customers in the automotive, furniture, and construction sectors.

The expansions are being supported by governments through the development of industrial zones and the use of tax incentives to enhance domestic chemical value chains. It aims to enhance self-reliance within the region, minimize the amount of foreign imports, and maintain sustainability in the procurement of raw materials.

·        On May 2, 2025, South Korea’s Dongsung Chemical inaugurated a polyurethane (PU) production plant in Karawang, Indonesia, representing a key step in expanding its global materials presence. The advanced 81,000-square-meter plant will annually produce 67,000 tons of PU-based materials such as prepolymers, polyester polyols, and polyurethane resins, tripling the company's previous output across China, Korea, and Vietnam.

Built with advanced automation and robust storage capacity, the facility enhances supply chain resilience and is expected to generate approximately USD 150 million in annual revenue. Positioned near key logistics hubs, it will serve growing markets across Southeast Asia, the Americas, and Europe.

·        On October 15, 2024, Stahl, the world leader in specialty coatings for flexible materials, announced the opening of a new state-of-the-art facility for the manufacturing of polyurethane dispersions (PUD) in Singapore. This strategic expansion is designed to better serve the growing demand in the Asian and South Pacific regions. The new facility underscores Stahl’s commitment to sustainability and innovation, while also supporting the company’s environmental, social, and governance (ESG) goals.

Sustainability Meets Strength: The Green Shift in Polyurethane Manufacturing

The increased environmental regulations and consumer demands for sustainable materials are driving the Southeast Asian producers towards bio-based and recyclable polyurethane solutions. Also, companies are investing in low-emission and renewable raw materials to ensure they meet the green building requirements and minimize carbon footprints. Moreover, the rising regulatory transition, which is also cost-effective in the long term, will promote its use in the construction, furniture, and automotive industries. Due to this, green polyurethane is becoming one of the trends that will help meet the targets of the circular economy and contribute to the development of regional competitiveness.

Smart Materials in Smart Cities: Polyurethane is a Growing Urban Southeast Asia

With the urbanization of cities in Southeast Asia, polyurethane is emerging as a building block of smart and energy-saving buildings. It has great thermal insulation capacity and thus suits roofing, wall panels, and sealants in the sustainable urban infrastructure. Thailand, Vietnam, and Indonesia governments are also encouraging green building standards and this has resulted in the use of PU-based insulation materials to be widely used in residential and commercial construction. Moreover, polyurethane finishes and sealants are important in ensuring buildings withstand excessive humidity and heat, the lasting life of structures, and saving maintenance expenses. The increasing popularity of smart cities and the increase in construction investments keep polyurethane in line to develop the future generation of urban landscape of Southeast Asia.

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Southeast Asia’s Polyurethane Market: Building a Sustainable and Smart Future

The growth of the polyurethane market in Southeast Asia is undergoing a rapid transformation. The industry is changing towards sustainability, urbanization, and regional self-manufacturing. The combination of green chemistry and intelligent infrastructure is redefining the application of polyurethane, but also making Southeast Asia a progressive center of material innovation. With an increasing number of companies investing in local production, renewable technologies, and circular systems, polyurethane is likely to become a characteristic material of the next stage of industrial and urban growth in the region.

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