The Tiger Nut Market was valued at approximately ~USD 250 million in 2023 and is expected to grow at a strong CAGR of around 8% during the forecast period (2024-2032)

Rising consumer awareness boosting the market: The tiger nut market has been expanding due to rising consumer awareness and interest in functional foods.

Health trends leading to the growth of the market: The growing trend towards plant-based diets, gluten-free foods, and natural health remedies contributes to the increased demand for tiger nuts.

Product versatility gaining broader customer base: Tiger nuts are used in a variety of food products including snacks, cereals, and beverages.

Tiger nuts are not nuts as their name may suggest but are rooted in a plant called Cyperus esculentus which belongs to the sedge family. They have been grown in the Mediterranean region and some parts of Africa for several thousand years due to their nutritional value and uses in cooking. These nuts contain fiber as well as vitamins and minerals such as iron, magnesium, and potassium. They have a slightly sweet and nutty taste and can be eaten raw or roasted or used as flour in the preparation of foods. Aside from being a common ingredient in tasty recipes, tiger nuts are also components in a famous Spanish drink known as horchata. Their advantages for the human body, such as better digestion and probable anti-inflammatory effect, helped them gain the status of popular products in contemporary diets.

KEY GROWTH DRIVERS:

The market for tiger nuts has expanded in the last few years due to improving consumer knowledge regarding the health benefits associated with tiger nuts, as well as the growing trend of health consciousness along with the consumption of natural and plant-based products. The expansion is further affirmed through tiger nuts enriched profile of nutrition, which comprises fibers, vitamins, and minerals. They are being incorporated into different foods such as snack foods, breakfast cereals, and even plant-based milk such as horchata. Moreover, their preparation is casting even more charm due to their application in cooks and possible health advantages like promotion of bowel movement, and being anti-inflammatory. The increased growth is also occasioned by people shifting to purchase organic foods and gluten-free foods and tiger nuts belong to the two categories. Tiger nut market share is likely to remain high and grow because of the consistency in demand for functional foods and new food products, through new products offered in both conventional and new food spaces.

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The report suggests that the Growth in Awareness Regarding the Health Benefits of Tiger Nut is a significant factor driving the growth of the tiger nut market in the coming years. Tiger nuts have over the years gained popularity as they are rich in fiber; they are packed with nutrients, and research has shown that they may help with digestion blood sugar regulation, and more importantly, heart health. This increasing popularity can be attributed to such factors as overall trends in the sphere of health awareness, the indications of nutritionists and dieticians, and the availability of information supported by the Web and social networks. For example, self-acclaimed nutritionists and fitness enthusiasts on social media applications such as Instagram and YouTube have shared their experiences and recommendations for consuming tiger nuts thereby increasing public awareness with their massive following. The trend of a healthy diet and consumer preference moving to natural products of plant origin the use of tiger nuts and products made from the tuber is quickly picking up and thus has impacted the growth of this market and in the process influencing ideas and evolution in the market.

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Powder Segment Gaining Maximum Traction in the Market

The tiger nut powder market has also expanded substantially as people want healthier food items that are easy to prepare. Tiger nut flour is obtained by reducing tiger nuts into fine powder which makes it easier to apply in different recipes. This segment is affiliated with the global trends in functional foods and the shift towards plant-based diets where consumers look for healthy food with ease of preparation. Tiger nut powder is well appreciated and widely used in making smoothies, baking, and dietary supplements due to its rich fiber content as well as vitamins and minerals. The development in this segment is also due to innovation in the technology of production of the products and new physical and packaging forms that make consumers go for the products. Moreover, the appearance of gluten-free and organic food trends corresponds to the characteristics of tiger nut powder thus strengthening the demand for it. The segment comprising tiger nut powder is also projected to grow as the consumer interest and demand for healthy, plant-based ingredients is on the rise hence presenting a possibility for more branded as well as up-and-coming companies to enter the market.

Conclusion

The global tiger nut market is rapidly growing, with advancements in the consumer goods industry leading to improved outcomes. The global market is expected to increase as new innovative products are developed in the coming years. Thus, the international tiger nut market represents a significant opportunity for companies to make strategic alliances to launch innovative and user-friendly products. With continued development, more products will likely become available, improving consumer outcomes.

Key Offerings of the Report

Market Size, Trends, & Forecast by Revenue | 2024−2032

Market Dynamics – Leading Trends, Growth Drivers, Restraints, and Investment Opportunities

Market Segmentation – A detailed analysis by Form, Nature, and Region

Competitive Landscape – Top Key Vendors and Other Prominent Vendors

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