在數位營銷盛行的今天，香港短信依然是企業與消費者之間最直接的溝通方式。然而，許多公司在執行過程中卻遭遇高成本、投遞率不穩以及法規限制等挑戰。若無法妥善處理，將大幅降低行銷投資的回報率。透過 香港短信市場的深入解析，企業能更清晰了解問題本質並找到突破口。 成本壓力：中小企業的最大痛點 對於中小型企業而言，短信營銷往往佔據行銷預算的相當比例。由於香港的電信收費相對較高，企業在大規模推送訊息時容易面臨高昂費用。若缺乏精準分眾與名單管理，將導致資源浪費並削弱行銷效果。 投遞率與用戶體驗的矛盾 即使投入大量資金，短信能否順利送達仍是一大變數。垃圾訊息過濾系統、用戶的攔截設置，甚至訊號延遲，都可能導致訊息無法即時送達。更重要的是，若內容過於商業化或過度頻繁，會引發用戶反感，進而影響品牌信任度。 法規與合規問題...

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