The Strength of the Outdoor Advertisement: the Reasons Why it Can Work Even in the Digital Age

Business in the contemporary, fast-paced digital era tends to pursue online trends, such as advertising on social media, using influencer marketing, and trying search marketing. Although these tactics work, there is still one more powerful means bringing incomparable exposure and long-lasting effects outdoor advertisement.

Outdoor advertisement can get the attention of people in seconds, whether it is a bright billboard along a traveled highway, a clever poster in a bus stop, the branding on a wall of a metro, etc. 
What is Outdoor Advertisement?

Outdoor advertisement or Out-Of-Home (OOH) advertising is simply the one that is placed in a position where the consumer is outside their home. This includes:

Highway billboards, streets and high traffic places.

Transit ad in buses, taxis, autos, metros and trains.

Advertisements in the market and at home in form of posters and hoardings.

LCD panels in shopping malls, airports as well as sports stadiums.

Event branding like banners, standee and kiosks.

In a nutshell, it is everywhere that your customers visit.

Why outdoor can still be effective?

However, despite the increased cases of digital marketing, the use of outdoor advertisement has been found to be one of the most effective means to increase awareness of the brand. Here’s why:

1. Massive Reach

Out of Home advertisements are open to all, shoppers, daily commuters, travellers and even students. The difference between a billboard or poster and a banner ad online is a person can skip an advertisement online or file a report to block it, something that cannot be done with a billboard or banner.

2. High memory value

Studies have shown that human beings tend to retain a message frequently encountered in their day to day activities like billboard they encounter on their way to work. 

3. Cost-Effective to local businessmen

Outdoor advertisements can be less costly than national, digital advertising campaigns, as well, when use is limited by a designated city or neighborhood. 
4. Increases Brand Credibility

When customers comes across a company that is spending on outdoor advertisement, it gives them the feeling of credibility. 

5. Works Well Digital Marketing

Outdoor advertisement is an addition to (new) to the online campaigns.https://sanfyservices.com/ooh-digital-ooh/