The Ostomy Care and Accessories Market was valued at USD 3.88 Billion in 2024 and is expected to grow from USD 4.04 Billion in 2025 to USD 5.61 Billion by 2033, registering a CAGR of 4.2% during the forecast period. Rising awareness initiatives, better reimbursement policies, and technological advancements are fueling the demand for advanced ostomy products.

📥 Download Sample Report

Ostomy care products such as pouches, skin barriers, belts, and irrigation systems play a critical role in helping patients manage stomas comfortably. While hospitals and clinics remain primary end-users, the home care segment is growing rapidly as more patients prefer self-management, supported by trained nursing care.

Growth Drivers

  • Increasing initiatives like World Ostomy Day and awareness campaigns by associations and companies such as Coloplast are helping patients adopt better ostomy care practices.

  • Technological advancements like ConvaTec’s Esteem+ Flex Convex system and Trio Healthcare’s silicone-based ostomy seals are improving patient comfort and reducing complications.

  • Smart solutions like the stom-i Alert Sensor by 11Health are bringing innovation into daily stoma management.

Market Challenges

Despite growth, peristomal skin complications such as irritation and infections remain a barrier. However, innovations like hydrocolloids and moldable pouch technologies are significantly reducing these issues.

Regional Insights

  • Europe leads the global market with a steady CAGR of 4.2%, driven by a high prevalence of Crohn’s disease and ulcerative colitis.

  • Asia-Pacific is projected to grow at the fastest CAGR of 5.3%, supported by awareness programs and rising patient rehabilitation initiatives.

  • North America has a strong base of 725,000 to 1 million ostomates, with demand fueled by the growing geriatric population and rising colorectal cancer cases.

  • Latin America and Middle East & Africa are witnessing steady growth due to rising chronic diseases, aging populations, and improved healthcare access.

Segmental Highlights

  • By Product: Bags dominate the market with a CAGR of 4%, with one-piece bags preferred for their comfort and reduced risk of leakage.

  • By Application: Colostomy holds the largest share with a CAGR of 3.6%, driven by rising colorectal cancer cases.

  • By End-Use: Home care settings are the largest contributor, expected to grow at a CAGR of 4.7% due to rising patient preference for personalized care at home.

Key Players

  • Coloplast Corp.

  • B. Braun Melsungen AG

  • Hollister Incorporated

  • ConvaTec, Inc.

  • Salts Healthcare Ltd.

  • Welland Medical Limited

Recent Developments

  • March 2023: Smith and Nephew launched Ostomy Coach, a digital app to help patients with self-care and product selection.

  • January 2023: Hollister Incorporated acquired Marlen Manufacturing to expand its global product portfolio.

Conclusion

The ostomy care and accessories market is witnessing steady growth, supported by increasing awareness, technological innovation, and expanding geriatric populations. With rising self-care adoption and advancements in smart devices, the future of ostomy management looks patient-friendly and innovation-driven.

About Us:

Straits Research is a leading global market intelligence and consulting firm, dedicated to delivering actionable insights and in-depth analysis across a wide range of industries. Our mission is to empower organizations, investors, and decision-makers with reliable data, strategic guidance, and forward-looking perspectives to help them thrive in a rapidly evolving business landscape.

Contact Us:

Email: sales@straitsresearch.com
Tel: +1 646 905 0080 (U.S.), +44 203 695 0070 (U.K.)
Website: https://straitsresearch.com/