Market Overview

The global location-based advertising market size was valued at USD 107.71 billion in 2024 and is projected to grow from USD 123.03 billion in 2025 to reach USD 356.67 billion by 2033, growing at a CAGR of 14.23% during the forecast period (2025-2033).

The global Location-Based Advertising market continues to evolve rapidly, driven by shifting consumer trends, rising investments, and technological progress. This section provides a detailed snapshot of the current landscape, highlighting major developments, emerging opportunities, and competitive movements that are shaping the industry’s growth trajectory.

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Market Report Scope and Research Methodology

This report offers a balanced combination of qualitative and quantitative analysis to ensure accurate, transparent, and comprehensive insights. The scope defines the parameters and key categories of the market, helping readers clearly understand its framework and underlying dynamics.

The study examines market size, forecasts, and growth potential by analyzing crucial segments and sub-segments. It delves into the factors influencing the market—such as cost efficiency, regulatory initiatives, sustainability goals, and continuous innovation. In addition, it evaluates competitive landscapes, investment flows, and the policy environment impacting overall industry development.

Market Regional Insights

The regional analysis spans North America, Europe, Asia-Pacific, Latin America, the Middle East, and Africa. Each region is assessed based on market share, growth prospects, trade movements, and investment attractiveness. By studying regional demand trends, industrial performance, and government support measures, the report delivers a holistic understanding of how the market is evolving across different geographies.

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Market Segmentation

  1. By Component
    1. Geofencing 
    2. Geotargeting 
    3. Beacon Advertising
    4. Geoconquesting 
  2. By Promotion Type
    1. Banner Display/Pop-ups Promotion 
    2. Video Promotion
    3. Search Result Promotion
    4. E-mail and Messages
    5. Social Media Content Promotion
    6. Voice Calling Promotion
  3. By Advertisement Type
    1. Push Advertising
    2. Pull Advertising
  4. By Applications
    1. Retail Outlets
    2. Public Spaces
    3. Airports
    4. Others
  5. By End-User
    1. Retail
    2. Hospitality
    3. Healthcare
    4. BFSI
    5. Education
    6. Technology & Media
    7. Transportation & Logistics
    8. Automotive
    9. Multimedia & Entertainment
    10. Others

Market Key Players

  1. Cidewalk Technologies Inc.
  2. Enradius, Emodo (Placecast)
  3. Facebook (Meta Platforms Inc.)
  4. Foursquare
  5. Google LLC
  6. GroundTruth
  7. IBM Corporation
  8. Near Intelligence Inc.
  9. PlaceIQ
  10. Telenity
  11. Yelp Inc.
  12. Cuebiq Group LLC.

Download Exclusive Research Report PDF Sample: (Including Full TOC, List of Tables & Figures, Chart): https://straitsresearch.com/report/location-based-advertising-market/request-sample

Key Questions Answered in the Location-Based Advertising Market Report:

  • How large is the Location-Based Advertising market currently?

  • What is the projected size of the Location-Based Advertising market in the coming years?

  • What is the estimated global value of the Location-Based Advertising market?

  • How fast is the Location-Based Advertising market growing?

  • Which segment accounts for the highest share in the Location-Based Advertising market?

  • What are the major Location-Based Advertising market segments?

  • What was the market value of Location-Based Advertising in North America in 2024?

  • Which region currently dominates the market landscape?

  • What factors are driving the growth of the Location-Based Advertising market?

  • Who are the prominent players in the Location-Based Advertising market?

  • Which companies are leading in the Location-Based Advertising industry?

About Straits Research

Straits Research provides comprehensive market intelligence and actionable insights across a wide range of industries. Our reports are designed to empower decision-makers, investors, and organizations to uncover growth opportunities, overcome challenges, and build strategies that ensure long-term success in a rapidly changing business environment.

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