Market Overview

The global Agritourism Market was valued at USD 81.2 Billion in 2025 and is anticipated to reach USD 209.3 Billion by 2034. The market is expected to grow at a CAGR of 10.76% during the forecast period 2026-2034. This growth is driven by increasing consumer interest in sustainable travel, authentic rural experiences, farm-to-table dining, government rural development support, and rising environmental and wellness awareness.

Study Assumption Years

  • Base Year: 2025
  • Historical Year/Period: 2020-2025
  • Forecast Year/Period: 2026-2034

Agritourism Market Key Takeaways

  • Current Market Size: USD 81.2 Billion (2025)
  • CAGR: 10.76% (2026-2034)
  • Forecast Period: 2026-2034
  • In 2025, the US accounted for approximately 66.00% of the North America agritourism market.
  • The market benefits from the growing popularity of eco-friendly and educational travel appealing to families, schools, and adventure enthusiasts.
  • Digital platforms and social media enhance visibility and booking ease, accelerating market growth globally.
  • Government initiatives in countries like India, including financial products for women entrepreneurs, support market expansion.
  • Seasonal events such as pumpkin patches and corn mazes significantly contribute to the agritourism segment in the US.

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Market Growth Factors

Due to rising demand for sustainable tourism, the global agritourism market is projected to see growth as tourists increasingly seek rural experiences and farm-to-table dining. For example, it is estimated that food tourists spend 25% more than the average tourist. Urbanization has increased demand for people to regain contact with nature and escape from urban life, thus increasing the potential for agritourism to grow.

Government policies and schemes often support the movement. Many governments have provided subsidies, grants, tax incentives and technical assistance to farms. For example, in India, the Deendayal Antyodaya Yojana-National Rural Livelihood Mission provides financial assistance products for women entrepreneurs to expand their access to capital, create jobs, and raise rural incomes, preserving India's agrarian tradition.

Digital marketing of agritourism, coupled with consumer preferences to book online, have also contributed to the growth of the industry. Over 51.0% of agritourism reservations in 2025 were online. Through social media, authentic rural experiences are marketed and become visible to a global audience. Harvest festivals and farm attractions contribute to seasonal agritourism being popular in North America.

Market Segmentation

Tourist Type:

  • Domestic: Led the market with around 58.9% share in 2025 due to convenience and familiarity with nearby rural attractions.
  • International: Segment included but no market share data.

Activity:

  • On-farm Sales: Leading with 34.8% market share in 2025, involving direct sale of fresh, local produce enhancing authenticity.

Booking Channel:

  • Online: Dominates with around 51.0% market share in 2025, driven by convenience and technological adoption.

Sales Channel:

  • Travel Agents: Hold the largest market share offering curated packages with accommodation, guided tours, and cultural experiences.

Regional Insights

Europe dominates with 47.02% market share in 2025, supported by deep agricultural heritage, robust rural tourism infrastructure, and sustainable tourism backing. Countries like Italy, France, and Spain offer distinctive farm activities attracting domestic and international tourists. The European Union’s rural development and farming tradition protection initiatives further support market growth.

Recent Developments & News

  • July 2024: Uttar Pradesh government identified 229 agritourism villages to bolster rural economy via partnerships with private hospitality players.
  • April 2024: BreedBooks platform launched creating direct interactions between small-scale farmers and tourists to promote local agriculture and sustainability.
  • December 2023: Saudi Arabia initiated a farming tourism program aligned with Vision 2030 to integrate agriculture with tourism and preserve heritage.
  • April 2023: Assisi Aid Projects Australia and Dreamdelion Indonesia collaborated on “Jalal Wae Sustainable Agri-Tourism” project empowering rural women through agritourism.

Key Players

  • Agrilys Voyages
  • Bay Farm Tours
  • Blackberry Farm, LLC
  • Domiruth PeruTravel
  • Farm To Farm Tours
  • Field Farm Tours Ltd
  • Greenmount Travel
  • Liberty Hill Farm
  • Rupiper Tours LLC
  • Select Holidays
  • Star Destinations
  • Willow-Witt Ranch

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