Market Overview

The UK Cosmetics and Personal Care Market reached a size of USD 13.4 Billion in 2024. The market is expected to grow at a compound annual growth rate (CAGR) of 6.24% during the forecast period of 2025-2033, reaching a valuation of USD 23.2 Billion by 2033. The growth is driven by rising consumer preferences for organic and natural products, social media influence, expansion of e-commerce platforms, and the growing male grooming segment. 

Study Assumption Years

  • Base Year: 2024
  • Historical Years: 2019-2024
  • Forecast Period: 2025-2033

UK Cosmetics and Personal Care Market Key Takeaways

  • The market size was USD 13.4 Billion in 2024.
  • The market is projected to grow at a CAGR of 6.24% during 2025-2033.
  • The forecast period spans 2025 to 2033.
  • Rising consumer demand for organic and natural products is a key growth driver.
  • Social media platforms and beauty influencers significantly impact consumer preferences.
  • Continuous innovation in skincare and anti-aging products fuels market expansion.
  • Increased male grooming and personal care segment is contributing to market growth.

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Market Growth Factors

In recent years, consumer demand for organic and natural beauty products has fueled the growth of the cosmetics and personal care industry in the UK, and more consumers are choosing products with no harmful chemicals such as parabens and sulfates․ Gitnux reported a 23% growth for organic and natural beauty products in the United Kingdom in 2020․ The focus on sustainability and the rising awareness regarding health across the globe is increasing demand for natural, environmentally friendly, cruelty-free, and vegan beauty products thereby driving the organic beauty products market․

Beauty purchases are heavily influenced by social media platforms such as Instagram, YouTube, and TikTok, especially amongst millennials and Gen Z․ Influencers produce and share make-up tutorials, routines, and reviews, influencing purchasing decisions․ Social media marketing through influencer brands is common among beauty brands․ DTC brands can utilize social media to raise brand awareness and generate sales, thus digital marketing acts as a meaningful factor for market growth․

The launch of new skincare and anti-aging products is augmenting the growth of the market, as people are becoming more conscious about their skin health and seeking younger skin․ The addition of retinol-based formulations, hyaluronic acid, and peptides to skin care formulations, the rise of clinical skincare with science-based formulations, multi-functional skincare, and personalization are also providing a further increase to the market outlook during the forecast period․

Market Segmentation

Product Type Insights:

  • Personal Care Products: Detailed coverage includes hair care (shampoo, conditioner, others), skin care (facial care, body care, lip care), bath and shower (shower gels, soaps, others), oral care (toothbrushes, toothpaste, mouthwashes and rinses, others), men's grooming products, and deodorants and antiperspirants.
  • Cosmetics/Make-up Products: Includes facial cosmetics, eye cosmetic products, lip and nail make-up products, and hair styling and coloring products.

Distribution Channel Insights:

The market is segmented by distribution channels including specialist stores, supermarkets/hypermarkets, convenience stores, online retail channels, and others.

Regional Insights:

The report analyzes major UK regions including London, South East, North West, East of England, South West, Scotland, West Midlands, Yorkshire and The Humber, East Midlands, and Others.

Regional Insights

London is highlighted as one of the primary regional markets within the UK cosmetics and personal care industry. Alongside other major regions such as South East, North West, East of England, South West, Scotland, West Midlands, Yorkshire and The Humber, and East Midlands, it contributes significantly to market dynamics during 2025-2033.

Recent Developments & News

  • On 7 September 2024, ethical beauty brand The Body Shop entered into a partnership with cosmetics magnate Mike Jatania to save the UK chain of stores from closing down.
  • On 12 July 2024, skincare brand Facetheory inaugurated a new premier store in London to mark its tenth anniversary. The brand, known for its science-first and sustainable skincare approach, expanded from online sales to a physical retail presence.

Key Players

  • The Body Shop
  • Facetheory

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