Market Overview

The global biscuits market was valued at USD 134.1 Billion in 2025 and is projected to reach USD 191.4 Billion by 2034, growing at a CAGR of 4.00% during 2026-2034. Driven by a rising preference for convenient snacking, innovative product introductions, and enhanced online availability, the market is strongly led by the Asia Pacific region. These factors support expanding consumer demand globally for diverse biscuit flavors, formats, and packaging options.

Study Assumption Years

  • Base Year: 2025
  • Historical Year/Period: 2020-2025
  • Forecast Year/Period: 2026-2034

Biscuits Market Key Takeaways

  • The global biscuits market size was USD 134.1 Billion in 2025.
  • The market is expected to grow at a CAGR of 4.00% during 2026-2034.
  • The forecast period for the market is 2026-2034.
  • Asia Pacific dominates the market with a 37.5% share in 2025.
  • Rising urbanization and disposable incomes in Asia Pacific drive demand.
  • Convenience snacking and innovative product varieties support growth.
  • Online platforms increase product accessibility globally.

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Market Growth Factors

The biscuits market is expanded by the growing demand for on-the-go and convenience snacking. Urbanization and busy lifestyles have heightened consumer needs for quick, easy-to-carry foods that require no preparation. Biscuits offer a long shelf life and a diversity of flavor and formats, satisfying these demands efficiently. Portion-pack and single-serve products have gained popularity, especially among working professionals and students, facilitating convenience and portion control. This evolving food habit for quick snacks boosts biscuit consumption in both developed and emerging markets.

Consumer preferences for indulgent yet convenient snacks drive the market, with product innovations fostering further growth. The US biscuits market, for example, expands alongside broader food retail growth, offering organic, gluten-free, and premium variants to cater to health-conscious and gourmet consumers. The spread of e-commerce and retail channels enhances accessibility, while clean-label ingredients and unique textures influence purchasing decisions. This diversification keeps the biscuit category relevant across varied eating occasions from breakfast to dessert.

Additionally, online platforms have revolutionized how consumers access biscuit products. According to the 2024 UNCTAD report, global e-commerce sales rose from USD 25 Trillion in 2021 to USD 27 Trillion in 2022, marking a 15% increase from 2019. Countries like China, the UK, and South Korea contribute 25-30% of retail sales via digital channels. Such platforms enable consumers to explore numerous brands, check reviews, and purchase biscuits conveniently, increasing visibility for niche and health-specific products such as gluten-free and organic variants. These digital advancements create new market opportunities and broaden consumer reach.

Market Segmentation

By Product Type:

  • Crackers and Savory Biscuits: Plain Crackers, Flavored Crackers
  • Sweet Biscuits: Plain Biscuits, Cookies, Sandwich Biscuits, Chocolate-coated Biscuits, Others

Sweet biscuits hold 63.6% market share, favored for wide consumer appeal, diverse flavors, and suitability for various occasions. Innovations like low-sugar and fortified options enhance their popularity.

By Ingredient:

  • Wheat, Oats, Millets, Others

Wheat dominates with 55.2% market share, valued for availability, cost-effectiveness, nutrition, and adaptability. Whole wheat and high-fiber variants are increasingly popular.

By Packaging Type:

  • Pouches/Packets, Jars, Boxes, Others

Pouches and packets lead with 48.6% share due to convenience, product freshness, portion control, and cost-effectiveness. They cater to varying pack sizes, supporting different consumer needs.

By Distribution Channel:

  • Supermarkets and Hypermarkets, Convenience Stores, Independent Bakery, Online Stores, Others

Supermarkets and hypermarkets hold 38.5% market share, benefiting from wide product assortments, strong brand visibility, and convenience. In-store promotions and extensive supply chains drive consumer engagement.

Regional Insights

Asia Pacific is the leading region in the biscuits market, capturing a 37.5% share in 2025. Factors include a large, growing population, rising disposable incomes, increasing urbanization, strong retail infrastructures including online channels, and the cultural preference for both sweet and savory biscuits. Local flavors, affordable pricing, and growing health awareness for fortified and organic biscuits further strengthen market dominance.

Recent Developments & News

  • September 2024: Integrated Industries Ltd's subsidiary, Nurture Well Foods, launched a new biscuit range, acquiring a 3,400 MT biscuit plant in Neemrana, Rajasthan, with Q1 2024 revenue rising 75% to INR 1,401.4 Million. Richlite biscuits expanded distribution in North India.
  • August 2024: ITC Sunfeast launched Sunfeast Super Egg & Milk Biscuit, offered at INR 5, 10, and 30 in South and East India, aiming to provide convenient, protein-rich snacks in line with the ‘Help India Eat Better’ initiative.
  • July 2024: McVitie’s launched Signature range with premium Caramel Chocolate Rounds and other flavors debuting in Waitrose, enhancing indulgent offerings.
  • July 2024: ITC Sunfeast SuperMilk launched the “Nalladhu Thedi Varum” campaign featuring Tamil superstars highlighting the use of desi cow milk.
  • June 2024: Mondelēz International and Lotus Bakeries partnered to expand Biscoff in India and co-develop co-branded chocolates for Europe, with initial launches planned for early 2025.

Key Players

  • Bahlsen GmbH & Co. KG
  • Britannia Industries Limited
  • ITC Limited
  • Lotus Bakeries Corporate
  • Mondelez International Inc.
  • Parle Products Pvt. Ltd.
  • Pladis Global
  • The Ferrero Group
  • Walker's Shortbread
  • Yildiz Holding

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