Winning teams treat insights as an operating system, not a report. Strong market research ties voice-of-customer, stylist feedback, and performance analytics into product roadmaps and go-to-market playbooks. Qualitative inputs—fit issues, bond comfort, color ambitions—become testable hypotheses, while quantitative signals—attach rates for care kits, reorder intervals, return...

Winning teams treat insights as an operating system, not a report. Strong market research ties voice-of-customer, stylist feedback, and performance analytics into product roadmaps and go-to-market playbooks. Qualitative inputs—fit issues, bond comfort, color ambitions—become testable hypotheses, while quantitative signals—attach rates for care kits, reorder intervals, return...

The extension category is maturing fast, reshaped by shifting beauty routines, on-demand content, and better access to professional-grade products. Consumers aren’t just chasing longer hair—they want believable volume, texture diversity, and color flexibility without chemical compromise. That is elevating conversations around fiber quality, ethical sourcing, and installation methods...