The global lingerie segment continues to grow as consumers seek products that combine comfort, functionality, and modern aesthetics. Changing fashion preferences, rising income levels, and the rapid expansion of women’s wellness categories are pushing brands to innovate at a faster pace. Additionally, digital retail channels have given buyers easier access to premium options, enhancing...

Introduction: A Peek into the World of Lingerie According tp the UnivDatos, The India Lingerie Market was valued at ~USD 4.8 Billion in 2023 and is expected to grow at a strong CAGR of around 9.5% during the forecast period (2024-2032). Lingerie is more than just intimate wear; it’s an expression of style, confidence, and individuality. In India, the lingerie market has undergone a...

According to a new report by UnivDatos, India Lingerie Market, is expected to reach USD Billion in 2032 by growing at a CAGR of 9.5%. The lingerie market in India is undergoing a significant transformation, characterized by robust growth and evolving consumer preferences. Traditionally dominated by basic and functional undergarments, the market is now embracing a wide array of stylish,...

The lingerie market has become increasingly competitive as consumer demand evolves toward premium, sustainable, and smart textile-integrated products. Brands are focusing on personalization, digital retail, and innovative materials to differentiate themselves. The rise of niche and direct-to-consumer brands has intensified competition, compelling legacy brands to innovate continuously. The...