Premiumization is changing the RTD cocktail market as consumers increasingly demand higher-quality drinking experiences. Brands are investing in premium spirits, natural ingredients, and craft-style formulations to stand out and improve the category's image. Premium packaging, such as sleek cans and glass bottles, highlights quality and allows for higher pricing. Low-ABV and balanced flavors...

According to the UnivDatos, The Global Ready-to-drink cocktails Market was valued at USD 1.5 Billion in 2023 and is expected to grow to a strong CAGR of around 13.6% during the forecast period (2024-2032). FRESCA Mixed: Coca-Cola and Constellation Brands Enter the Premium RTD Cocktail Market In January 2022, The Coca-Cola Company partnered with Constellation Brands Inc. to launch FRESCA Mixed,...