US Kombucha Market Surges as Consumers Embrace Gut-Health and Clean-Label Beverages
The shift toward mindful consumption is transforming the US beverage industry, and kombucha remains one of the biggest drivers of this evolution. Consumers now prioritize beverages that complement immunity, energy levels, digestion, and wellness goals rather than merely satisfying thirst. Kombucha’s natural composition makes it a standout performer in this rising wellness ecosystem....