Wine tourism is experiencing a dynamic shift as travelers increasingly seek immersive vineyard experiences. The combination of culture, gastronomy, and scenic landscapes has amplified demand across Europe. Technological advancements, including AI-driven personalized travel recommendations, are revolutionizing the way wine enthusiasts plan their visits, enhancing convenience and engagement. As...

Key Highlights of the Report: Ø  Moving away from mass tourism: Sport, urbanization, caravanning, and target groups are increasing the popularity of wine tourism. Ø  Discovering the region: Local, natural, agronomy, and mobility have become the major trends in discovering and exploring new regions of interest. Ø  Digitalization augmenting the growth of wine...