As HBO Max continues its expansion across Europe, the company's leadership remains optimistic despite the ongoing sale of Warner Bros. Discovery in the United States. Their primary focus is on engaging viewers in eight new markets, including Italy and Germany, by emphasizing the unmatched quality of their programming. During the launch event in Rome, CEO JB Perrette expressed enthusiasm about...

In the modern B2B landscape, a B2B Content Strategy that relies on data insights can significantly increase buyer engagement and improve conversion rates. Companies that use analytics to inform their content decisions are better positioned to deliver relevant, timely, and personalized experiences that resonate with prospects. Data-driven content allows businesses to understand what their buyers...

Netflix strategically analyzes viewer preferences through series like 'The Defenders' to shape its content offerings. This approach leverages the distinct fan bases of its component shows, such as 'Jessica Jones' and 'Luke Cage'. By examining viewing patterns, the service identifies unexpected correlations between disparate genres. For instance, fans of comedy specials or crime dramas may also...

In the B2B marketplace, businesses are discovering that content is only effective when it aligns with buyer intent. Developing a B2B Supply Chain Management approach that caters to the needs, questions, and goals of your buyers ensures higher engagement and conversion. A buyer-centric content strategy focuses on providing value at every stage of the customer journey, helping companies build...