Imagine this. You’re the Head of Strategy at a mid-sized company. One morning, your CEO walks in and says: We need to expand into Southeast Asia. Where do we start? You don’t yet have survey results. You don’t have time for focus groups or interviews. But you do have something that is potentially very powerful at your fingertips: Desk Research. Desk Research: The Hidden Gem of...

Imagine this. You’re the Head of Strategy at a mid-sized company. One morning, your CEO walks in and says: We need to expand into Southeast Asia. Where do we start? You don’t yet have survey results. You don’t have time for focus groups or interviews. But you do have something that is potentially very powerful at your fingertips: Desk Research. Desk Research: The Hidden...

The Power of Two: How Qualitative and Quantitative Research Can Work Together There is a story behind every number.   These days, data is everywhere, from dashboards to reports to metrics. There is a human story behind every number, though. And behind every story, there is a pattern that needs to be measured.   The real strength of qualitative and quantitative research is not in how...

The World: On a Map and in Data There is a story behind every market. Some are told through numbers, and some are told through places. A new store that does better than expected. A city where adoption rates go up overnight. A district that quietly becomes the next big place to grow. These stories don’t live in spreadsheets; they live on maps. That’s where Geospatial Analysis comes...

In a rapidly evolving business environment, organizations require continuous access to reliable insights and analytical support. At UnivDatos, we provide Extended Research Support Services that act as an extension of your in-house team, delivering tailored research, advanced analysis, and strategic intelligence to help you make informed decisions with confidence. Our services are designed to...

Every market is like a long book. Some pages are highlighted: the obvious trends, the loud competitors, the products everyone copies. Other pages are underlined: the mainstream needs, the predictable demands, the ideas that already existed somewhere else. But the most interesting part of any book isn’t the highlighted lines. It’s the margin notes, the subtle clues scribbled on the...